One of the fastest-growing premium cannabis and hemp DTC brands in the U.S. is hiring a full-time DTC General Manager to lead and scale our Shopify business.
In this role, youll take full ownership of strategy and execution across all key areas: paid media, email/SMS marketing, CRO, Affiliate marketing, influencer partnerships, UX, and fulfillment. You'll be fully accountable for driving growth and performance across the entire DTC funnel.
Requirements: Own P L, revenue margin goals
Manage ads (Meta, Google, TikTok)
Oversee Klaviyo flows, segmentation campaigns
Improve conversion, AOV, upsells, landing pages
Grow Affiliate /MLM program
Lead influencer/UGC campaigns
Manage Shopify backend site UX
Coordinate 3PL, fulfillment CX
Work with creatives on drops campaigns
Requirements:
Scaled a Shopify DTC brand past $1M/month
Strong in Meta, Google, Klaviyo
Launched Affiliate /MLM programs
Fluent in CAC, LTV, margins, payback windows
Fast-moving, independent, results-driven
Perks:
100% remote
Profit share (no cap)
Lead and build your own team
Work with elite creatives
This position is open to all candidates.
This position is open to all candidates.