We are seeking a highly-motivated and experienced Product Marketing lead to lead the successful introduction, go-to-market, and adoption of our newest product. As a Product Marketing lead, youll direct our newest strategic product that is currently in the development stage. Youll play a pivotal role in shaping its market positioning, developing its GTM strategy, and driving adoption among our target customers. Youll collaborate closely with our product management, marketing, and growth teams to define the product's unique value proposition, identify customer needs, and create compelling messaging and positioning. You will lead and execute strategic marketing plans to generate awareness, drive customer acquisition, and enhance revenue growth.
Responsibilities Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product Develop a deep understanding of the product, its unique value proposition, and target customer segments Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle Craft compelling positioning and messaging that effectively communicates the product's benefits and market differentiation Conduct market research and redefine our view of the competitive landscape to inform decision making regarding our roadmap and GTM strategy Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration Work with sales and growth teams to meet revenue and customer goals Play a leadership role the marketing department without hands-on people management

As Product Marketing Manager, you will serve as a crucial link between Marketing, Product, Sales, Data Science, and Customer Success teams. Your role will be to create compelling product positioning and messaging, impactful tools, and lead go-to-market strategies for one of our core portfolio products.
Responsibilities:
Develop and execute product positioning, messaging, and differentiation strategies.
Conduct competitive research and market analysis to identify trends, threats, and opportunities and provide guidance with objection-handling frameworks
Create high-impact sales enablement materials to support the target personas across the sales lifecycle.
Develop and own go-to-market strategies for product launches across multiple channels.
Collaborate with cross-functional teams to ensure alignment and exceptional execution.
Produce industry-focused thought leadership content.
Engage with analysts to position as a market leader and leverage customer insights to improve messaging.

We are looking for an experienced product marketer to join our growing Product Marketing team.

If you are passionate about bringing new solutions to the market, love sports fandom culture, and the words product-market-fit give you goosebumps, you may want to keep reading.

What youll do:
Own the positioning, messaging, value offering, and marketing strategy responsibilities for some of WSC Sports most exciting products, with the goal of driving product adoption and supporting business growth.
Work closely with product and business teams, maintaining full understanding of product roadmap, business objectives and challenges.
Plan and execute go-to-market plans to achieve product business objectives through dedicated campaigns, sales & account management enablement, content creation, and education.
Develop sales, educational and growth-driven content such as videos, blogs, guides, webinars, and other sales enablement assets to help drive Business Development and Account Management teams toward their business goals.
Initiate, plan, execute, and coordinate projects involving multiple stakeholders.
Be an active part in discussions and decisions that will mold the future of sports fandom engagement.

We are looking for an experienced Product Marketing Manager to join our growing team!
Responsibilities:
Produce engaging content for our company's customers and new prospects, around both open source technologies and the company's platform itself. This content might be in audio, video, spoken or written form.
Find new ways to position feature releases, industry changes, interesting developments and organizational decisions.
Analyze user engagement data and use it to inform the type of content you will produce.
Champion high quality content that tells the story of our wonderful engineering teams and our product.